Vettai Pappappa song vs Kolaveri di

Latest magic word for k- town filmmakers after kolaveri di by debutant composer Anirudh became a rage thanks to the viral marketing technique.  Now it's the turn for Lingusamy's Vettai. According to its makers the single track Pappappa … from Vettai has crossed 235,000 views within few days of it being uploaded on the YouTube.  The song is attracting huge attention and most of visitors love the video of the song